MTV's fight against HIV & AIDS is a continous open project that uses a website as an active forum to connect people all over the world on the subject. MTV yearly organizes Staying Alive Events. Castorini has created the Staying Alive Brand and design guidelines for all media including print internet and broadcast. In 2002 Castorini produced the identiy and worked on the title sequence of a Forum Discussion with Bill Clinton, for which Miyo Yoshida produced the Set for the event held in Barcelona.
Marco Ammannati produced graphics for the Concert held in Capetown.

Visit: www.staying-alive.org

Production Designer:

Miyo Yoshida

 

 

 

Work TITLE
Work List MTV Pimp My Room
Junky
LWT Hell's Kitchen2
MTV Shakedown2
LWT Hell's Kitchen
MTV Dance Floor Chart
BBC Shortchange
ITV 24 Hours Quiz
MTV Top20
Channel4 Salon 2
MTV Shakedown1
MTV TRL
Channel4 Big Brother4
MTV Tony Blair
Channel4 Salon 1
BBC Account Offices
MTV Staying Alive
Channel4 Big Brother3
MTV Disco 2000
MTV Cinematic
Identica Partnership
Bull & JWT

Contact TITLE
Contact Text Miyo Yoshida
22 Wheeler Gardens
N1 0UW London UK
tel+fax: 0044 (0) 20 78339310
mobile 0044 (0) 7931347065
miyo@castorini.com
AIM: miyoyoshida

Bio TITLE
Bio Text Miyo, japanese, brought up in Brasil, studies in Tokyo and Milano, lives and works in Italy till 1998 as interior designer for Interior and Architecture Studios, then moves to London and after a year at BBC starts up as a freelance Designer for TV Productions. Miyo is Production Designer for clients such as MTV, BBC, Endemol, Channel4, ITV, RDF Media, LWT, Granada, UMTV.


AUTUMN 2008

Extra TITLE
Extra List MTV illustrations
Cimitero
Italo Calvino